• Robert Eckelman

Different ads for different screens. This story ties together feature and benefit in just 15 seconds

Try to skip this advertisement. Hyundai tied together features and benefits of their emergency braking system in just 15 sec. They did all at the same time as poking a bit of fun at pre roll and the consumers desire to skip. Clever, very effective! Here is a link directly to the advertisement https://vimeo.com/167964232

CTV = Connected TV | OTT = Over The Top TV

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