Customers not clicks. Customers make purchase, clicks can't. Business Outcomes vs Metrics Robert EckelmanApr 2, 20181 min read Great article from Think With Googlehttps://www.linkedin.com/feed/update/urn:li:activity:6386565708708409345
Hard truth. Local advertisers may not be receiving full value when purchasing traditional local TV station programming. It is not fraud; it is a measurement issue.
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