Robert EckelmanApr 2, 20181 minCustomers not clicks. Customers make purchase, clicks can't. Business Outcomes vs Metrics
Robert EckelmanMar 28, 20181 minUpper and lower marketing funnel activities are important. OTT delivers from awareness to advocacy
Robert EckelmanMar 23, 20181 minDifferent ads for different screens. This story ties together feature and benefit in just 15 seconds
-Mar 14, 20181 minThe customer path to purchase is complicated. Linear stimulus-response, does not exist...