Ad budgets for CTV set to grow by 14.4% in 2023

Ad Budgets for 2023 set to slow. Ad budgets for CTV set to grow by 14.4%

I watch very little live TV but when I do sometimes I am surprised.

As cable subscriptions drop so does the Bally Sports Network

CTV, Streaming, OTT always getting better for advertisers and viewers.

Is the Bally Sports Network relevant, is it set for extinction? Have you ever heard of Bally +

Advertising budgets follow the eyeballs. Ad budgets move slower than viewers.

If you're advertising & marketing are sensational & but your response time is slow & unprofessional

Traditional Cable/Pay TV penetration falls to lowest level since 1993. Could fall to 42% by 2026

According to Pixalate 94% of U.S. households reachable through CTV

Top Gun-Maverick record breaking viewership on Paramount+ it also has a halo effect on other shows

It's almost 2023 and somehow Linear TV (traditional TV), CTV, & OTT are still being confused.

The IAB reveals that CTV is the channel with the biggest projected ad spend growth in 2023

Once Netflix committed to ad-supported streaming they moved fast, perhaps too fast

Winner of Survivor 43 donates 100% of his $1 Million winnings to the Veterans in Need Foundation

Have television stations lost their leverage on charging cable companies retransmission fees?

Zoom may be more efficient but in-person meetings are more effective. You choose

Pandemic was the tipping point for CTV. Consumer adoption/HH reach zoomed 59% Q1 2020 to 94% Q3 2022

I don't make partisan political posts there's too much noise, disagreement & it's private

Happy customers are your equity/advocates. Unhappy customers echo, they are your social outreach