Who would have imagined five years ago that Post Malone would collaborate with artists like Morgan Wallen, Beyoncé, Blake Shelton, and Taylor Swift?

Similarly, who would have predicted that:

• Connected TV (CTV) would achieve saturation levels between 85% and 95%?
• The average household would subscribe to more than three streaming services?
• Netflix and Amazon would introduce ad-supported options?
• The NFL, NBA, NHL, and MLB would secure long-term deals with streaming platforms?
• Time spent on CTV would surpass that of cable or broadcast TV?
• Cord-cutting would bring cable penetration below 50% in the US?
• T-Mobile and Verizon would emerge as competitors to cable companies for high-speed home internet?

And that's not even touching on new platforms like Venue or what's still to come. We're undeniably in a golden age of media disruption. What was once a mature, stagnant industry is now a dynamic, ever-evolving landscape. 

#CTV #Streaming #OTT is a win for viewers, marketers, and advertisers alike.

#CTV #Streaming #OTT #MediaDisruption