The number 3 has always been powerful. Here are the Top 3 headlines for CTV and 3 Strikes for traditional media.

1, Viewers spend more time with Digital Video, driven by CTV, than they do with traditional TV and Cable

2, Cord Cutters surpass pay TV viewers

3, US pay-TV households fall below 50%

Time spent watching digital video surpasses TV & Cable traditional viewing. That is new news from insiderintelligence.com

https://www.insiderintelligence.com/content/digital-video-surpass-tv-us-viewing-time

Cord Cutter surpassing pay TV viewers is old news.

https://www.insiderintelligence.com/content/pay-tv-penetration-free-fall

PayTV Below 50%

cord cutting continues to accelerate

Frticke https://bit.ly/3PiBqe7

Old news, new news, good news; it's all about the growth of CTV & Streaming.

#Streaming, #CTV, #OTT always getting better for advertisers and viewers