If you can't beat them join them. Amazon Prime is considering jumping into ad-supported streaming

The old saying goes if you can't beat them join them. It looks like Amazon Prime may soon offer an Ad Supported Streaming/CTV tier. What...

The old saying goes if you can't beat them join them. It looks like Amazon Prime may soon offer an Ad Supported Streaming/CTV tier. What next?

We already know all the major networks are heavily focused & invested in streaming & CTV.

CBS owns Paramount+ and Pluto. CBS changed its name to Paramount Global on February 16, 2022.

NBCUniversal owns Peacock & Xumo...,

Fox owns Tubi & Fox Now...

ABC owns Disney Hulu, and ESPN+...

There are more but I am keeping it brief.

November 3rd, 2022 Netflix jumped into the ad-supported streaming world by offering an ad-supported tier.

On November 7th, 2023, the Wall Street Journal and other media outlets announced that Amazon Prime is considering offering an ad-supported tier.

#Streaming, #CTV, #OTT always getting better for advertisers and Viewers

Additional details from Forbes article here https://bit.ly/444HB9Q

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