Robert Eckelman
October 23, 2018
November 11, 2021
US CTV advertising investment will approach 60% growth by year-end 2021
March 14, 2018
The Gold Medal goes to marketers that figure out how to take advantage our rapidly changing ecosystem and turn it into a winning...
5 years in development, price points were set, marketing and advertising were ready and then.... There was a spin-off to Roku. Reed...
https://www.linkedin.com/feed/update/urn:li:activity:6364859150681411584
https://www.linkedin.com/feed/update/urn:li:activity:6347410923585622016
The customer path to purchase in a digital world is not linear. Marketers need to have online & off-line strategies that complement one...
March 21, 2018
1. If you get tired, learn to rest, not to quit. 2. A major ingredient of happiness is something to do. 3. Fortune favors the prepared...
March 23, 2018
Try to skip this advertisement. Hyundai tied together features and benefits of their emergency braking system in just 15 sec. They did...
March 28, 2018
https://www.linkedin.com/feed/update/urn:li:activity:6384804962978852864
March 31, 2018
https://www.facebook.com/Connectadtv/posts/1700428530050340
April 2, 2018
Great article from Think With Google https://www.linkedin.com/feed/update/urn:li:activity:6386565708708409345
April 10, 2018
Vidgo to offer a new streaming service. Their offering will include over 40 channels of live television. Dates, pricing, or channel...
April 18, 2018
Where TV (tradigital) is headed and what is needed to from providers to end users. 5 minutes it is worth watching....
April 20, 2018
https://www.linkedin.com/feed/update/urn:li:activity:6393120942410788865
May 1, 2018
The events of the last year have crystallized them into a more cohesive group. Rock The Vote, #NeverAgain, #IWillMarch . This group has...
April 26, 2018
In spite of Cambridge Analytica data blunder Facebook is on fire beating Q1 2018 earnings & revenue and adding 70 million users...
April 24, 2018
Simply stated- It is the time and speed it takes a given population adopt to innovation. Adoption of CTV | OTT has been fast and the...
April 29, 2018
Ad-Supported OTT Isn't A Fad, It's The Future. Article from Forbes Nov 16, 2017 https://www.forbes.com/sites/alanwolk/2017/11/16/ad-suppo...
Comcast tries to slow cord cutting by tying cable budel to speed increases. See article by Techspot https://www.techspot.com/news/74390-c...
May 14, 2018
https://www.linkedin.com/feed/update/urn:li:activity:6401839474661158912
May 10, 2018
See this Article form think with Google. “It may sound obvious, but ads that have a chance to be seen are the ones that drive business...
May 18, 2018
Quick read good stuff:) https://www.linkedin.com/feed/update/urn:li:activity:6403267257899847680
May 3, 2018
Read and enjoy. One sentence goes a long way :) 1, Every success is built on the ability to do better than good enough. C...
May 11, 2018
And and licensing. Roku Chief Financial Officer Steve Louden tells TheStreet "Not only do we believe that all TV will be streamed,...
OTT can help target hard-to-reach demos. Keep in mind “not every millennial is an OTT streamer and not every OTT streamer is a millennial'.
June 1, 2018
This chart tells a story of the largest challenges and opportunities when communicating with them https://www.linkedin.com/feed/update/ur...
May 23, 2018
Roku Sees Bump In Customer Base https://www.linkedin.com/feed/update/urn:li:activity:6405125547793399808
June 4, 2018
Your strategic advantage to stay ahead of the competition, informed, and up to date. https://shoutout.wix.com/so/9MEyuL2W#/main
June 14, 2018
74% of U.S. TV households have one or more connected tv devices. Nielsen & Leichtman Research Group. That is up from 65% in 2016, 44% in...
June 8, 2018
Fire Stick, With hands-free Alexa. Who is going to make the popcorn? Even better, it is on sale for Prime members....
June 13, 2018
The goal make TV advertising more precise and more efficiently target specific consumers. With 159 million wireless and 40 million...
June 22, 2018
Customers are consuming entertainment and information relevant to them through connected devices. While marketers see TV, Radio, Digital,...
June 15, 2018
1 Rough diamonds may sometimes be mistaken for worthless pebbles. 2 It is easier to go down a hill than up, but the view is from the top...
June 21, 2018
1, Life is a long lesson in humility. 2, Be sure to plant your feet in the right place, then stand firm Click here for more...
June 29, 2018
If you don't think every day is a good day, just try missing one. see more click here https://www.linkedin.com/feed/update/urn:li:activi...
July 5, 2018
Netflix, Hulu, Amazon have a lot of sizzle with their originals Like: Stranger Things, 13 Reasons Why, The Handmaid’s Tale, The Marvelous...
Thin bundles continue to be hot. OTT subscribers want live, on demand content and sports. They are getting it at record levels. If you...
July 13, 2018
https://www.linkedin.com/feed/update/urn:li:activity:6423585569498034177
Percent of U.S. households own a connected TV device. From 2010 to 2018 308% increase. 2018 74% 2016 65% 2013 44% 2010 24% Opportunities...
July 6, 2018
The ConnectADtv July Newsletter is out. This may help give you a strategic advantage over the competition in the CTV | OTT local...
Satellite increasing thin bundles but traditional subscribers leaving in droves https://www.linkedin.com/feed/update/urn:li:activity:6423...
July 20, 2018
We first make our habits, and then our habits make us. I have had more trouble with myself than with any other person. see more here...
July 26, 2018
These are too good not to share. They all have relevant business applications. Never go to a doctor whose office plants have died. See...
July 27, 2018
When playing by Goliaths rules, Goliaths win 71%* of the time. When the Davids of the world make up the rules, they win 64%* of the time....
August 10, 2018
local Connected TV | Over The Top advertising. Today you need to inspect what you expect. This article covers the basics. You will want...
August 9, 2018
Simplicity is the utmost sophistication. The reward of suffering is experience. A somebody was once a nobody who wanted to do and did. I...
July 29, 2018
now I am sharing with you. Equation for success- Short a read easy to understand and implement. Hope you enjoy....
August 12, 2018
Streaming lets people watch what they want, when they want. Now you can Binge watch Jeopardy on Hulu. https://variety.com/2018/digital/n...
August 24, 2018
Price what something costs. Value everything included in the price. In the local CTV | OTT advertising space Price and Value are often...
August 16, 2018
According to MediaPost CTV | OTT ad spend will go from 4.7 Billion to over 20 billion. That is over a 425% increase in just 4 years. 2017...
August 25, 2018
Choose what side of the rainbow you want to be on. CTV and FEP inventory for local advertising are very different. Connected TV Inventory...
September 12, 2018
Proper time management, planning, and teamwork can help avoid them . Pleasure in the job puts perfection in the labor. This is a...
September 5, 2018
Amazon is working on A Free Ad-Supported Streaming Service According to Cord Cutters News. Amazons free streaming service, will be named...
September 13, 2018
1. We cannot erase the past merely because it does not fit the present. 2. Obstacles are what we see when we take our eyes off the goal....
August 27, 2018
To we need to get involved now. good article form Mediapost. https://www.mediapost.com/publications/article/323839/ott-is-more-than-just-...
September 18, 2018
Most negotiations fall into a triangle where the buyer picks two points, and the seller holds one. When I worked in broadcast, there was...
September 25, 2018
Life is a journey. I was an old soul when I was young, and my soul gets younger as I age. Both serve you well as you build a business, or...
Major changes are underway at the top ranks of broadcast networks. I am sure this is not related, but It was hard not to notice the major...
September 24, 2018
Another Big Deal....Sirius XM buying Pandora for $3.5B. heavy competition from Spotify (SPOT), Apple (AAPL) and Amazon (AMZN),
September 27, 2018
1. The secret of business is to know and do something nobody else knows or does well 2. No one made a greater mistake than he who did...
October 11, 2018
Doing Things Right & Doing The Right Thing. Between Saying Things Right & Doing What You Say. These are old sayings but they are ring...
It is a challenge. Lots of competition, be better than the pack. My friend Sam shares these with me; so I share them with you. Good luck...
October 12, 2018
If you are in the National or Local CTV | OTT advertising business, read this great article https://adage.com/article/media/ott-ad-revenu...
Good video from the BEET.TV Here is a summary. Watch full video clip link below. President of US Investment for Omnicom Media Group,...
October 24, 2018
Summary of an article from directly from Marketing Charts Online-based cable TV providers such as Sling TV and DirecTV Now are strong...
October 22, 2018
October 25, 2018
So reach the people who are in the market for your product or service. https://www.linkedin.com/feed/update/urn:li:activity:6461230617978...
Good article on ad exchanger by Jay Friedman of the Goodway group. I just thought I would share. https://adexchanger.com/tv-and-video/how...
November 9, 2018
That equates to a loss of 4,015,000 annaly. Hello local CTV | OTT Advertising
November 12, 2018
2 minute video. Enjoy https://bit.ly/2PqOMqY
November 15, 2018
It is attention-grabbing, memorable and engaging. 85% of young adults (18-34) and 76% of total adults say they have made a purchase after...
December 21, 2018
Roku makes more from advertising than hardware sales. There is already advertising on Amazon Fire, have you seen the Ads for NFL or...
November 26, 2018
· Two-thirds of adults in the US say that trust in a brand has a great deal (31%) or a lot (37%) of influence on their decision when...
December 16, 2018
I was at a party the other day and a friend of mine made fun of me for wearing a Polo Shirt with my company logo. He then saw that the...
December 11, 2018
1. Why is it that all people like us are WE, and everyone else is THEY? 2. Begin to be now what you want to be later. 3. Wise sayings...
November 29, 2018
December 13, 2018
Some things are true and some things are not. In local CTV | OTT advertising there is a lot of facts and fiction. This video may help you...
December 26, 2018
CTV | OTT is in a Beta state. ConnectADtv is always learning and improving. Our team takes classes and attend seminars to stay on the...
CTV | OTT shifts power from media companies to marketers and advertisers through a customer-centric focus. Advertisers no longer need to...
January 14, 2019
Do you know people who make simple things complicated? Simplify and optimize, find people who are the best at what they do, so you can...
January 25, 2019
•Great minds have purpose; others have wishes. •That which is not good for the beehive, cannot be good for the bees. •We stumble over...
January 17, 2019
Want Big results? Think Small. In the CTV | OTT space, small companies are, nimble, tactical, brilliant, and able to quickly and...
January 31, 2019
The other day I updated my linkedin profile. I must admit I am a bad writer, sorry but at least I am authentic. I looked at Linkedin...
February 26, 2019
Advertising a rack of ribs to vegetarian will not sell much pork regardless of frequency. Reaching SUV shoppers with a sports car ad will...
February 25, 2019
February 28, 2019
When we say cord cutting we often mean cord shaving because many keep their high speed internet connection. That may become a thing of...
March 4, 2019
I suddenly appreciate the "Please", "Thank You", and "My Pleasure" courtesy of Chick Fil A after an experience my wife had at ...
March 11, 2019
For all the superb press and publicity that CTV | OTT has received, saving time and hassle have rarely made the list. Think about it,...
March 14, 2019
I just read an article about You Youtube changing the way it sells YouTube TV ( CTV | OTT) . As far as I know, inventory on YouTube TV...
March 18, 2019
The story of OTT | CTV is continuing to evolve. While it's receiving great press and publicity, I have decided to focus on benefits that...
April 1, 2019
A friend had a big birthday this weekend. While we sat on his back porch, on his new patio furniture and he told me about the outrageous...
Great article read it here https://bit.ly/2HtiLKw
March 20, 2019
Does anyone know the statistical formula (calculation) for reach and frequency? Not the individual definitions of Reach and Frequency or...
March 28, 2019
Thank you great discussions on my last Reach & Frequency post. I get the formula Reach X Frequency= GRP's. That is part of the issue. I...
April 11, 2019
Great OTT article from Forbes. This is taken directly from the article. Last year, brands spent $70 billion advertising to television...
April 22, 2019
I met a new client last week. They had a limited budget and were considering Broadcast TV or CTV | OTT. Their chief concern,...
May 3, 2019
I just read an article about the challenge to the traditional TV bundle. The cable company selling a massive lineup of programs bundled...
May 4, 2019
CTV | OTT keeps getting better for marketers, advertisers, and consumers. I just received this e-mail form Pluto today. 14 new channels...
May 14, 2019
Love the past, embrace the future, benefit from technology. Change is inevitable and when greeted with a curious and open mind leads to...
May 28, 2019
3 out of 4 households have a connected TV device Average Time Viewing CTV | OTT 54 hours of per month* The average CTV | OTT HH owns 2.7...
%201.png)
.png)
.png)
.png){kind=small}
