November 11, 2021

Like the 1979 song Ain't No Stoppin Us Now we're on the move!

US CTV advertising investment will approach 60% growth by year-end 2021

March 14, 2018

The Gold Medal goes to marketers that figure out how...

The Gold Medal goes to marketers that figure out how to take advantage our rapidly changing ecosystem and turn it into a winning...

March 14, 2018

The story behind Netflix's Project Griffin. It was a big gamble...

5 years in development, price points were set, marketing and advertising were ready and then.... There was a spin-off to Roku. Reed...

March 14, 2018

The proliferation of TV streaming services is nothing short of amazing.

https://www.linkedin.com/feed/update/urn:li:activity:6364859150681411584

March 14, 2018

Where is the beef, Mikey likes it, Mean Joe Green Coke...Great video creates

https://www.linkedin.com/feed/update/urn:li:activity:6347410923585622016

March 14, 2018

The customer path to purchase is complicated. Linear stimulus-response, does not exist...

The customer path to purchase in a digital world is not linear. Marketers need to have online & off-line strategies that complement one...

March 21, 2018

The great thing about a quick read, it's easy to remember

1.  If you get tired, learn to rest, not to quit. 2.  A major ingredient of happiness is something to do. 3.  Fortune favors the prepared...

March 23, 2018

Different ads for different screens. This story ties together feature and benefit in just 15 seconds

Try to skip this advertisement. Hyundai tied together features and benefits of their emergency braking system in just 15 sec. They did...

March 28, 2018

Upper and lower marketing funnel activities are important. OTT delivers from awareness to advocacy

https://www.linkedin.com/feed/update/urn:li:activity:6384804962978852864

March 31, 2018

CTV | OTT getting better and easier

https://www.facebook.com/Connectadtv/posts/1700428530050340

April 2, 2018

Customers not clicks. Customers make purchase, clicks can't. Business Outcomes vs Metrics

Great article from Think With Google https://www.linkedin.com/feed/update/urn:li:activity:6386565708708409345

April 10, 2018

Another TV streaming service offering 40 channels +

Vidgo to offer a new streaming service. Their offering will include over 40 channels of live television. Dates, pricing, or channel...

April 18, 2018

Great video- Industry leaders from Comcast, ESPN, Disney ABC, NBCU, & Turner discuss industry issues

Where TV (tradigital) is headed and what is needed to from providers to end users. 5 minutes it is worth watching....

April 20, 2018

Facebook has serious trust issues but daily visits largely unaffected

https://www.linkedin.com/feed/update/urn:li:activity:6393120942410788865

May 1, 2018

18-34 make up 23.3% of the population

The events of the last year have crystallized them into a more cohesive group. Rock The Vote, #NeverAgain, #IWillMarch . This group has...

April 26, 2018

Is this how you saw this chapter in the story of Facebook playing out?

In spite of Cambridge Analytica data blunder Facebook is on fire beating Q1 2018 earnings & revenue and adding 70 million users...

April 24, 2018

Innovation diffusion curve. CTV | OTT past Innovators and Early Adopters on to the Early Majority

Simply stated- It is the time and speed it takes a given population adopt to innovation. Adoption of CTV | OTT has been fast and the...

April 29, 2018

CTV | OTT not a fad, not the future. It is hear and ready now

Ad-Supported OTT Isn't A Fad, It's The Future. Article from Forbes Nov 16, 2017 https://www.forbes.com/sites/alanwolk/2017/11/16/ad-suppo...

May 1, 2018

Want speedy internet, keep your Comcast cable bundle

Comcast tries to slow cord cutting by tying cable budel to speed increases. See article by Techspot https://www.techspot.com/news/74390-c...

May 14, 2018

Millennial parents surprisingly loyal

https://www.linkedin.com/feed/update/urn:li:activity:6401839474661158912

May 10, 2018

The IAB & MRC- ad viewability 50% of a digital display in view for 1 sec | Video for 2 sec

See this Article form think with Google. “It may sound obvious, but ads that have a chance to be seen are the ones that drive business...

May 18, 2018

Online Shoppers choose desktop over smartphones

Quick read good stuff:) https://www.linkedin.com/feed/update/urn:li:activity:6403267257899847680

May 3, 2018

Business & life wisdom collected and shared by Sam

Read and enjoy. One sentence goes a long way :) 1, Every success is built on the ability to do better than good enough. C...

May 11, 2018

Think Roku is a hardware company? Think again. Q1 2018 revenue 61.5M hardware, 75.1M advertising,

And and licensing. Roku Chief Financial Officer Steve Louden tells TheStreet "Not only do we believe that all TV will be streamed,...

May 18, 2018

63% of US households with Wi-Fi streamed video content on OTT devices in February

OTT can help target hard-to-reach demos. Keep in mind “not every millennial is an OTT streamer and not every OTT streamer is a millennial'.

June 1, 2018

Deliver better result when communicating with your core audience. Millennials, 22-38, are coveted.

This chart tells a story of the largest challenges and opportunities when communicating with them https://www.linkedin.com/feed/update/ur...

May 23, 2018

like a runaway train, CTV | OTT continues to gain momentum

Roku Sees Bump In Customer Base https://www.linkedin.com/feed/update/urn:li:activity:6405125547793399808

June 14, 2018

74% of US households now have a connected tv device. I will watch this movie on CTV | OTT

74% of U.S. TV households have one or more connected tv devices. Nielsen & Leichtman Research Group. That is up from 65% in 2016, 44% in...

June 8, 2018

You gotta love it, Amazons new Fire TV Cube. Combines the best of The 4K Ultra HD Streaming

Fire Stick, With hands-free Alexa. Who is going to make the popcorn? Even better, it is on sale for Prime members....

June 13, 2018

AT&T Time Warner Merger. Approved AT&T $85 billion bid to acquire Time Warner

The goal make TV advertising more precise and more efficiently target specific consumers. With 159 million wireless and 40 million...

June 22, 2018

Are you audience-centric?

Customers are consuming entertainment and information relevant to them through connected devices. While marketers see TV, Radio, Digital,...

June 15, 2018

Thoughts collected and shared by Sam. A great way to keep things in proper perspective

1 Rough diamonds may sometimes be mistaken for worthless pebbles. 2 It is easier to go down a hill than up, but the view is from the top...

June 21, 2018

Sam's thoughts for the week enjoyed by many, feel free to forward :)

1, Life is a long lesson in humility. 2, Be sure to plant your feet in the right place, then stand firm Click here for more...

June 29, 2018

Thoughts collected and shared by Sam

If you don't think every day is a good day, just try missing one. see more click here https://www.linkedin.com/feed/update/urn:li:activi...

July 5, 2018

What is a potato without the sizzle of a steak. (Ask Ruth’s Chris how important the sizzle is)

Netflix, Hulu, Amazon have a lot of sizzle with their originals Like: Stranger Things, 13 Reasons Why, The Handmaid’s Tale, The Marvelous...

July 5, 2018

Growing, Growing, Grown! 360% increase 2015-2017

Thin bundles continue to be hot. OTT subscribers want live, on demand content and sports. They are getting it at record levels. If you...

July 13, 2018

Streaming- Every Day | Every Demo

https://www.linkedin.com/feed/update/urn:li:activity:6423585569498034177

July 5, 2018

2018 74% of US Households own a Connected TV Device

Percent of U.S. households own a connected TV device. From 2010 to 2018 308% increase. 2018 74% 2016 65% 2013 44% 2010 24% Opportunities...

July 6, 2018

Come and get it! The ConnectADtv July Newsletter FREE!

The ConnectADtv July Newsletter is out. This may help give you a strategic advantage over the competition in the CTV | OTT local...

July 13, 2018

Cord cutting hit satellite harder than cable. DirecTV & Dish losing more than 1.5 m in 2017

Satellite increasing thin bundles but traditional subscribers leaving in droves https://www.linkedin.com/feed/update/urn:li:activity:6423...

July 20, 2018

I wish everyone had a friend like Sam. These are great for business and personal

We first make our habits, and then our habits make us. I have had more trouble with myself than with any other person. see more here...

July 26, 2018

Simple though to help you get through every day. Too Good not to share

These are too good not to share. They all have relevant business applications. Never go to a doctor whose office plants have died. See...

July 27, 2018

David vs Goliath not an improbable victory, it was predictable.

When playing by Goliaths rules, Goliaths win 71%* of the time. When the Davids of the world make up the rules, they win 64%* of the time....

August 10, 2018

So Much jargon, so little time. Even veterans of TV need to know how to speak the new language of

local Connected TV | Over The Top advertising. Today you need to inspect what you expect. This article covers the basics. You will want...

August 9, 2018

We are all under construction. Thoughts to help build a better you.

Simplicity is the utmost sophistication. The reward of suffering is experience. A somebody was once a nobody who wanted to do and did. I...

July 29, 2018

Stress + Rest = Growth. A colleague shared this article with me

now I am sharing with you. Equation for success- Short a read easy to understand and implement. Hope you enjoy....

August 12, 2018

Running on TV for over 30 years, Award winning, Top Rated Jeopardy, now airing on HULU

Streaming lets people watch what they want, when they want. Now you can Binge watch Jeopardy on Hulu. https://variety.com/2018/digital/n...

August 24, 2018

Price & Value- In today's hyper-competitive environment deliver both to flourish

Price what something costs. Value everything included in the price. In the local CTV | OTT advertising space Price and Value are often...

August 16, 2018

Blast-off CTV |OTT advertising growth has been phenomenal

According to MediaPost CTV | OTT ad spend will go from 4.7 Billion to over 20 billion. That is over a 425% increase in just 4 years. 2017...

August 25, 2018

CTV vs FEP local OTT advertising-The information gap widens as more people jump in.

Choose what side of the rainbow you want to be on. CTV and FEP inventory for local advertising are very different. Connected TV Inventory...

September 12, 2018

Accidents happen, but few happen by accident.

Proper time management, planning, and teamwork can help avoid them . Pleasure in the job puts perfection in the labor. This is a...

September 5, 2018

Hot tip form Cord Cutters News

Amazon is working on A Free Ad-Supported Streaming Service According to Cord Cutters News. Amazons free streaming service, will be named...

September 13, 2018

Sam- sharing great thought for motivation, inspiration, and success

1. We cannot erase the past merely because it does not fit the present. 2. Obstacles are what we see when we take our eyes off the goal....

August 27, 2018

The CTV | OTT conversation has changed — from What is it, and what budget would it come from

To we need to get involved now. good article form Mediapost. https://www.mediapost.com/publications/article/323839/ott-is-more-than-just-...

September 18, 2018

Buyer Picks two.

Most negotiations fall into a triangle where the buyer picks two points, and the seller holds one. When I worked in broadcast, there was...

September 25, 2018

I was an old soul when I was young, and my soul gets younger as I age

Life is a journey. I was an old soul when I was young, and my soul gets younger as I age. Both serve you well as you build a business, or...

September 25, 2018

Turmoil & Churn at the top of all of ABC, CBS, FOX, NBC, Univision

Major changes are underway at the top ranks of broadcast networks. I am sure this is not related, but It was hard not to notice the major...

September 24, 2018

Another Big Deal....Sirius XM buying Pandora for $3.5B

Another Big Deal....Sirius XM buying Pandora for $3.5B. heavy competition from Spotify (SPOT), Apple (AAPL) and Amazon (AMZN),

September 27, 2018

Shared Wisdom...enjoy and share

1. The secret of business is to know and do something nobody else knows or does well 2. No one made a greater mistake than he who did...

October 11, 2018

There are differences between

Doing Things Right & Doing The Right Thing. Between Saying Things Right & Doing What You Say. These are old sayings but they are ring...

October 11, 2018

Calling all local sellers of local CTV | OTT advertising. Wisdom shared.

It is a challenge. Lots of competition, be better than the pack. My friend Sam shares these with me; so I share them with you. Good luck...

October 12, 2018

According to Ad Age | Magna - OTT advertising to hit over $2 billion in 2018.

If you are in the National or Local CTV | OTT advertising business, read this great article https://adage.com/article/media/ott-ad-revenu...

October 12, 2018

"making TV smarter with more attribution and relevant advertising, “It can’t happen fast enough,”

Good video from the BEET.TV Here is a summary. Watch full video clip link below. President of US Investment for Omnicom Media Group,...

October 24, 2018

Chill out, tune in, streaming (CTV | OTT) provides plenty of great viewing options.

Summary of an article from directly from Marketing Charts Online-based cable TV providers such as Sling TV and DirecTV Now are strong...

October 22, 2018

How to advertise locally on CTV | OTT

October 25, 2018

Limited budget? Uses CTV | OTT and zero in your most likely customer. You can’t reach them all

So reach the people who are in the market for your product or service. https://www.linkedin.com/feed/update/urn:li:activity:6461230617978...

October 25, 2018

How Connected TV Will Impact All Media Buying and Its Pricing

Good article on ad exchanger by Jay Friedman of the Goodway group. I just thought I would share. https://adexchanger.com/tv-and-video/how...

November 9, 2018

11,000 US Households Cut The Cord Every Day

That equates to a loss of 4,015,000 annaly. Hello local CTV | OTT Advertising

November 12, 2018

TV then, Now, The Rise of CTV | OTT

2 minute video. Enjoy https://bit.ly/2PqOMqY

November 15, 2018

Nothing tells your story like video.

It is attention-grabbing, memorable and engaging. 85% of young adults (18-34) and 76% of total adults say they have made a purchase after...

December 21, 2018

Make no mistake, Roku is a media company, Amazon Firing up CTV | OTT ad sales...on the Fire Stick

Roku makes more from advertising than hardware sales. There is already advertising on Amazon Fire, have you seen the Ads for NFL or...

November 26, 2018

My personal brand has always been trust & brand trust matters. Adult say it influences big purchases

· Two-thirds of adults in the US say that trust in a brand has a great deal (31%) or a lot (37%) of influence on their decision when...

December 16, 2018

Live your brand or it will die and there will be no reason as to wonder why.

I was at a party the other day and a friend of mine made fun of me for wearing a Polo Shirt with my company logo. He then saw that the...

December 11, 2018

10 positive thoughts that will make you better today than you were yesterday. If you like them share

1. Why is it that all people like us are WE, and everyone else is THEY? 2. Begin to be now what you want to be later. 3. Wise sayings...

November 29, 2018

The Rolling Stones may not get "Satisfaction" but CTV | OTT viewers are satisfied oh yes yes yes...

December 13, 2018

Separate the Bull and the Bullseye

Some things are true and some things are not. In local CTV | OTT advertising there is a lot of facts and fiction. This video may help you...

December 26, 2018

Be the best at what you do, so your clients can be the best at what they do.

CTV | OTT is in a Beta state. ConnectADtv is always learning and improving. Our team takes classes and attend seminars to stay on the...

December 26, 2018

CTV | OTT shifts power and influence from large media companies to savvy marketers and advertise

CTV | OTT shifts power from media companies to marketers and advertisers through a customer-centric focus. Advertisers no longer need to...

January 14, 2019

Do you know people who make simple things complicated? Local CTV | OTT is advertising is easy

Do you know people who make simple things complicated? Simplify and optimize, find people who are the best at what they do, so you can...

January 25, 2019

And the wise owl said...

•Great minds have purpose; others have wishes. •That which is not good for the beehive, cannot be good for the bees. •We stumble over...

January 17, 2019

Big Results Small Company. Small enough to care, large enough to specialize

Want Big results? Think Small. In the CTV | OTT space, small companies are, nimble, tactical, brilliant, and able to quickly and...

January 31, 2019

Grapes to Grapefruits. I am the Grapes that becomes fine wine, Grapefruits are for breakfast or diet

The other day I updated my linkedin profile. I must admit I am a bad writer, sorry but at least I am authentic. I looked at Linkedin...

February 26, 2019

Advertising a rack of ribs to vegetarian will not sell much pork regardless of frequency.

Advertising a rack of ribs to vegetarian will not sell much pork regardless of frequency. Reaching SUV shoppers with a sports car ad will...

February 25, 2019

Cord Cutting accelerates as CTV | OTT gets better. 33 Million cord cutters 2018, 55 Million by 2022

February 28, 2019

5G may lead to Cord Cutting 2.0, complete cord cutting, not just shaving.

When we say cord cutting we often mean cord shaving because many keep their high speed internet connection. That may become a thing of...

March 4, 2019

You have many opportunities to be your best, but only one to be your worst.

I suddenly appreciate the "Please", "Thank You", and "My Pleasure" courtesy of Chick Fil A after an experience my wife had at ...

March 11, 2019

I like to save money, but I love to save time and hassle

For all the superb press and publicity that CTV | OTT has received, saving time and hassle have rarely made the list. Think about it,...

March 14, 2019

YouTube is changing how it pitches YouTube TV. Hopefully good news

I just read an article about You Youtube changing the way it sells YouTube TV ( CTV | OTT) . As far as I know, inventory on YouTube TV...

March 18, 2019

Advertising on local CTV | OTT Easier than Traditional TV

The story of OTT | CTV is continuing to evolve. While it's receiving great press and publicity, I have decided to focus on benefits that...

April 1, 2019

AT 55 I am invisible to Traditional marketers, but a pot of gold to tradigital marketers

A friend had a big birthday this weekend. While we sat on his back porch, on his new patio furniture and he told me about the outrageous...

March 18, 2019

Data-driving marketing that focuses on the individual & Customer experience take the top two spots

Great article read it here https://bit.ly/2HtiLKw

March 20, 2019

Many of us use Reach and Frequency, are we following it blindly? Is it still relevant?

Does anyone know the statistical formula (calculation) for reach and frequency? Not the individual definitions of Reach and Frequency or...

March 28, 2019

I understand the formula Reach X Frequency= GRP's. That is part of the issue...It is not real....

Thank you great discussions on my last Reach & Frequency post. I get the formula Reach X Frequency= GRP's. That is part of the issue. I...

April 11, 2019

Why do 2019 media plans still look like Y2K. It is time for CTV ad spend to catch up to the audience

Great OTT article from Forbes. This is taken directly from the article. Last year, brands spent $70 billion advertising to television...

April 22, 2019

Is Advertising & Marketing about unbridled reach, or it is about reaching & influencing the right..

I met a new client last week. They had a limited budget and were considering Broadcast TV or CTV | OTT. Their chief concern,...

May 3, 2019

From an ad guys point of view long live the bundle.

I just read an article about the challenge to the traditional TV bundle. The cable company selling a massive lineup of programs bundled...

May 4, 2019

CTV | OTT Keeps getting better.

CTV | OTT keeps getting better for marketers, advertisers, and consumers. I just received this e-mail form Pluto today. 14 new channels...

May 14, 2019

Change is inevitable and when greeted with a curious and open mind leads to positive outcomes

Love the past, embrace the future, benefit from technology. Change is inevitable and when greeted with a curious and open mind leads to...

May 28, 2019

CTV | OTT is mainstream, the new normal way to watch TV

3 out of 4 households have a connected TV device Average Time Viewing CTV | OTT 54 hours of per month* The average CTV | OTT HH owns 2.7...