Robert Eckelman

January 22, 2020

Great Creative, Optimal Reach, Personalized Message, does that matter if Audience Targeting is off?

Local CTV | OTT marketing campaigns start with Audience Targeting and then address other critical success factors.

March 29, 2026

Here is how "With All Due Respect" lands 80% of the time

With all due respect…” = brace yourself

March 29, 2026

Beyond the CTV Hype: What Really Matters

In a muddy CTV landscape filled with bold claims and AI hype, success comes down to the people you trust. Discover the four pillars of successful partnerships and why one common professional phrase 'With all due respect' might be doing more harm than good to your business relationships

March 29, 2026

I’ll keep pedaling Until There’s a Cure for Multiple Sclerosis

Bike MS Suncoast Challenge 2026, we raised $553,000+ to fund a cure for multiple sclerosis. With nearly 1 million Americans affected, the mission continues and so will the miles.

March 26, 2026

Bike MS March 28, 2026, Lakewood Ranch, FL, Raising funds to Cure Multiple Sclerosis

I am riding in Bike MS 3/28/26 raising funds to cure MS