2025 Media Investments- CTV Spend Increasing as Broadcast Declines 58% Plan To Increasing CTV Spend, 32% Plan to Cut Linear TV Budgets

If you’re reading this, you probably already sensed the shift in media spend. It has been said a picture is worth a thousand words, so I...

If you’re reading this, you probably already sensed the shift in media spend. It has been said a picture is worth a thousand words, so I put it into a bar chart. Here’s the latest data and link to the article from Emarketer 1/21/25 https://bit.ly/42ao09W

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2025 Media Investments- CTV Spend Increasing as Broadcast Declines 58% Plan To Increasing CTV Spend, 32% Plan to Cut Linear TV Budgets

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Here is how "With All Due Respect" lands 80% of the time

Beyond the CTV Hype: What Really Matters

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