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  • Writer's pictureRobert Eckelman

Walmart, Target, Home Depot, Kroger, CVS, now Lowe's home improvement. large retailers jumping into

Updated: Oct 14, 2021

the media business

Retail Media is an interesting trend that has been around for a while but is becoming more noticeable and competitive. Large retailers are looking to expand their profits by starting media businesses. Amazon, Walmart, and Home Depot have all been doing this for years and now many large retailers are now jumping in to capitalize on their large and loyal Shoppers | audiences.

Retail media is a simple concept. It is advertising to consumers at or near their point of purchase, the goal is to promote brand choice between competing brands or products at a specific retailer. is typically on-site display advertising, sponsorships, Social. You can bet there also working on some unique video solutions.

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