Viacom Jumping into the deep end of CTV |OTT
That did not take long.
Viacom purchased Pluto at the beginning of the year. Now they are adding over a dozen channels to one of the most popular FREE Streaming service.
The additions look like they will appeal to a variety of audiences. That is fantastic because Streaming is about viewers watching what they want, where they want, how they want. Content will come from Comedy Central, Paramount, Nick, BET, VH1 and MTV.
CTV | OTT continuing to bet better for viewers.
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