TV undervalued, solution connect it to an IP address and device ID's. We are in a connected world.
Updated: Apr 10, 2018
Advantage Marketers. TV is undervalued. It is not the shiny new object, and it is not the video
monopoly it once was. For some marketers it is easier to connect the path to purchase with digital metrics. Give Connected TV | OTT a try. It combines the best of TV
and Digital.
https://www.multichannel.com/news/attribution-data-points-tv-ads-driving-more-sales-418856
