The third-party cookie, received a stay of execution. Google to support 3rd party cookies thru 2023
In a blog post, Google says the delay in the retirement of 3rd party cookies is due to mounting pressure from the AD community & lack of replacements. This includes a solution by Google, the Privacy Sandbox.
This is taken directly from Google- Link below
"we believe the web community needs to come together to develop a set of open standards to fundamentally enhance privacy on the web, giving people more transparency and greater control over how their data is used"
"We plan to continue to work with the web community to create more private approaches to key areas, including ad measurement, delivering relevant ads and content, and fraud detection".
Full Post from Google
Full article from AD Age here
Full Article from the Verge