The shift of advertising dollars & advertising rates moving slower than the movement of eyeballs
from traditional media to CTV | Streaming.
There has been a massive decline in traditional media ratings/viewership. Advertising rates continue to skyrocket. Tent Pole like the Winter Olympics, Hit Prime Time Shows, Even Local News ratings are down.
There is still Must See programming, it has just transitioned from a fixed network and time to freedom of choice, time & device. #CTV #Streaming #OTT always getting better.