top of page
  • Writer's pictureRobert Eckelman

Swift, nimble, creative, CTV moves at the speed traditional media can't & delivers interactivity

Barstool Sports just started an exclusive channel on Sling. Barstool Sports is known for content like the Barstool College Football Show, The Pro Football Show, Pardon My Take…With the Barstool Sports Channel, Barstool is break barriers in broadcast opening up opportunities in Gaming. Barstool Sports is a strategic partner of Penn National Gaming Inc. PENN, a large casino operator.

Fubo TV also received some good news the Arizona Department of Gaming approved sports betting through the mobile sportsbook feature the company is integrating with its live streaming service. Iowa approved something similar.

The truth is I am not much of a gambler, and I don't even know the specifics of how CTV networks & platforms are integrating sports betting. What I do know is traditional TV is changing at warp speed and most of it is leading to higher adoption and enjoyment of #CTV #OTT #Streaming

bottom of page