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  • Writer's pictureRobert Eckelman

Streaming | CTV- best for short-term & long-term ROI in tough economic times

I just read an article about long-term media performance in tough economic times. If you are using CTV | Streaming this may be a choice you don't have to make.

CTV | Streaming | OTT combines the best of traditional and digital media. In fact, when you look at the chart above from Media Post (Link here Streaming | CTV Is the top performer in short-term and long-term ROI.

I am using a purple circle to highlight streaming because it reminds me of one of my favorite books Purple Cow by Seth Godin. Why be ordinary or boring when you can be extraordinary and successful CTV can help. Let’s talk

#CTV #Streaming #OTT always getting better for viewers and advertisers

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