Netflix picks Microsoft as it's Ad-Supported CTV | Streaming | OTT partner.
I did not see that coming, I think it surprised many. Netflix seemingly spoke to everyone in the ad tech world: Google, The Trade Desk, Roku... Microsoft ultimately won the prize. I will be watching this closely.
https://blogs.microsoft.com/blog/2022/07/13/netflix-names-microsoft-as-partner-for-new-consumer-subscription-plan/
