• ConnectADtv Robert Eckelman

Local CTV | OTT advertising is the new frontier


It is new, cutting-edge, competitive, exciting, in demand, and advertisers want it. For many CTV | OTT is the gold rush. That is why sellers and media companies are jumping in. Sometimes I find it difficult helping buyers sift through fact and fiction because they are hearing a lot of stories some true, some enhanced. I do my best to help and stay positive. I try to follow the guidelines below.

keep your thoughts positive cause your thoughts become your words

Keep your words positive because your words become your behavior

Keep your behavior positive because your behavior becomes your habits

Keep your habits positive because your habits become your values

Keep your values positive because your values become your destiny

Writer Mahatma Gandhi

CTV = Connected TV | OTT = Over The Top TV

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