CTV-Good, Better, Best- Hulu to be added to PMP Q1 2019. Advertisers will have more control.
Summary of article taken directly from the attached media post link below
Hulu -company says all brands and buys will be treated equally, with programmatic buys treated the same as buys made through Hulu’s direct-sales team, or those sold during the upfront period. There will be price floors, though of course buyers will be able to dynamically influence pricing.
As one would expect with a programmatic marketplace, it will allow for more control from advertisers. That includes the ability to define the value of the audience, with brand protection offerings like category separations, viewability and fraud-free assurances, and brand frequency caps.