• Robert Eckelman

Cable losses hit all time high, but forget subs loss. Look at the value proposition, has it changed

Cable loss at an all time high, profits remain strong
Cable loss at an all time high, profits remain strong

I have read several articles about All Time Q2 2019 Cable Sub losses.

Those same articles are showing good profits, even growth. Honest profit is a good thing, it drives the economy.


I am sure these companies find efficiencies to improve the bottom.

Many articles I read indicate price increases also help.

I finally cut the cord when the cable company jumped my rate by $40 + want me to rent additional boxes. I am in the CTV | OTT business, I was keeping cable to remain relevant in the cable conversation. I just could not justify it any longer.


I think the cable companies are doing fantastic with advertising and driving some strong profit.


If you by cable advertising there was a time you purchased 1 commercial and it ran on the net & zone you purchased. Now, from what I am told, Cable sells the commercial through the cable box 1 X and the commercial through APP (when not using the box) as many times as possible.


I am not anti cable, it is still good & an important part of a media buy. I am suggesting to forget subs loss. Look at the value proposition, has it changed, should you make some changes.  I am not 100% sure but to me it seems like more commercials less value and impact.


I don't know how they are accounting for multiple commercials in the ratings, you should ask.


If you re interested in learning more about Local #CTV | #OTT advertising lets talk