The way people watch TV has fundamentally changed.

Good article in The Hollywood link here Reporter https://bit.ly/36pxTB5.

Don't let the headline of this chart fool you, it is not just Young Americans that like to binge-watch. Watching all at once over performs every demo including 65+.

The way savvy Advertisers & Marketers are using local CTV | OTT advertising is fundamentally changing also.

1 They are shifting budgets to CTV | OTT

2 They are becoming customer centric. Relying less on selecting the right program and more on targeting the right audience