MoffettNathanson estimates that the traditional pay-TV could disappear in 12 years.

TV distributors – cable, satellite & telecom lost approximately 1.9 million subscribers q2 2020. Total pay-TV penetration now at about 61%. MoffettNathanson said that equates to 1994 subscriber levels. If subscriptions continue to fall at this annualized rate, about 8%) pay tv could become extinct in 12 years

see full article here

https://bit.ly/3g5XKCg

CTV OTT always getting better