Has the growth of CTV | Streaming the high number of Cable Cord Cutters surpassed your expectations?

Has the growth of CTV | Streaming and the high number of Cable Cord Cutters surpassed your expectations since 2020?

According to many research companies like Statista, Insider Intelligence, and the Lichtman Research Group, 88% to 94% of US households have at least one streaming device and access to a CTV | Streaming service.

Many of these same research companies say that the impact of Cable Cord Cutting has been extraordinary, between 53% & 54 % of US Households no longer are paying for traditional Cable TV